About Us

There's a point in all of our lives when money begins to matter. Promises of earning an allowance, paying for college, or investing in a home lead us to decision-making moments that motivate us to plan for our financial futures.

For a five-year-old, this might mean making the decision to save up for a small pet or a new bike. For young adults, this moment might be the deciding factor for whether or not the college they aspire to attend is affordable. And if you're a parent, you know that making financial decisions, big and small, can be emotional and overwhelming.

Here at TheMint, we're committed to guiding young people and their families to be money smart and financially fit. We believe that understanding key financial concepts can be the difference between having a dream and making it come to life. So, we've packed this website with hands-on activities, expert advice, and creative ideas for learning how to navigate an increasingly complex financial world.

Some of our resources might look familiar to you. You may have seen TheMint featured in BusinessWeek, CNN, Family Circle, the New York Times, Parents Magazine, Reuters, USA Today, or the Wall Street Journal.

Whether it's your first time or 100th visit here, we invite you to explore our activities with your friends and family. Check out these resources:

Fun for Kids
Little ones learn the basics of earning, saving, spending, and giving money.
Tips for Tweens
Explore more advanced concepts like how to manage an income and build a budget.
Pointers for Parents
Discover tips and tools for keeping money matters top-of-mind with your kids.
Ideas for Teachers
This section provides tips for mentoring and nurturing children, to help them grow in financial responsibility. Some of these tips lay very simple groundwork and can be used before children start grade school.

While you're here, please feel free to contact us. We'd love to hear what resources you find most helpful, as well as what we can do to improve the learning experience for you and others.
To learn more about our founding partner, please visit www.northwesternmutual.com.